bastard. 88 Responses

Last post: 6 months, 2 weeks ago | Thread started: Apr 4, 08, 11:08 a.m.

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Out of context: Response #5 [Apr 4, 08, 11:08 a.m.]

• Redmond

  http://news.bbc.co.uk/1/hi/scotl…

  "You cannot get a trademark for an existing and established company name. Even if these companies did not register the trademark themselves, by simply trading under that name for a significant amount of time it builds up a reputation in a trademark.

  This is what gives it value and goodwill. It is the use and goodwill, more than the fact that it is registered, that gives a trademark value which can then be protected. And in this case, he doesn't even own the trademark yet anyway, which puts him in an even weaker position."

  

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