What's in a name? 4141 Responses

Last post: 7 months ago | Thread started: Mar 6, 08, 1:40 a.m.

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• kushman

  I work at a small web design outfit (3 of us). We're called Internet Essentials.

  What do you think?
  Is it inspiring enough for a creative company?
  Will we only attract the lower end of the market?
  Does it even matter?

  Personally I worry it doesn't match the trend of design company names. And people will think we turn out table based, comic-sans ridden, Dreamweaver soup. Or worse... sell broadband!

  Gonna speak to my boss soon... any pearls of wisdom?

  Mar 6, 08, 1:40 a.m. – Permalink

• Jnr_Madison

  Drop the 'internet' for a start.

  imho of course.

  • +!– utopian

  

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  Dog-earMar 6, 08, 1:42 a.m. – Permalink

• kushman

  Bugger! Forgot to make clear it's the company name that's in question!

  • It was clear enough to me :)– Jnr_Madison

  

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  Dog-earMar 6, 08, 1:42 a.m. – Permalink

• ian

  … a rose by any other name would still smell as sweet.

  • yea, but we're not talking about flowers here. This is a pure business decision. First impressions count, even before anyone sees any work.– THA1/3

    if a rose was called a fnorgle would you even look?– kelpie2/3

    If it were called stinkblossoms I bet my gf wouldn't like em as much. See my real answer…– ian3/3

  

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  Dog-earMar 6, 08, 1:57 a.m. – Permalink

• THA

  Def make a change in the name if possible. The current name just doesn't give a positive or creative first impression.

  

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  Dog-earMar 6, 08, 2:04 a.m. – Permalink

• ian

  Do you sell modems or wifi?
  Cos if not, I'd change the name. Also consider if you will ever branch out into print or screen work. The name will be pretty irrelevant then and you will probably have to change or shorten it (IE?)

  Why lumber yourself with a constrictive name from the get go? Change it and have something that represents your ethos or some aspect of your company/personality instead.
  Made Thought
  Why Not
  Pentagram
  Graphic Thought Facility etc etc.

  • +1 - Right on IAN– utopian

  

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  Dog-earMar 6, 08, 2:09 a.m. – Permalink

• chossy

  http://www.internetessentials.co…

  • Hello, iTunes here. I'd like my interface back please…– ian1/5

    ha ha ha...– Jnr_Madison2/5

    ahahahaha! I didn't realise that was the chaps website! So the name has already been chosen then? Ok.– ian3/5

    Actually Apple nicked it from us. Bastards.– kushman4/5

    Touché!– ian5/5

  

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  Dog-earMar 6, 08, 2:18 a.m. – Permalink

• chossy

  I have no idea I just googled it, could be anybody.

  • Nope, its his/hers. Check the profile.– ian

  

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  Dog-earMar 6, 08, 3:20 a.m. – Permalink

• kushman

  I was thinking of making a restaurant comparison to my boss. I thought of these:

  Web firm -> restaurant
  Internet Essentials -> Happy Eater
  Internet Essentials -> Little Chef

  Ashby Web Design -> Ashby Fish Bar
  Clear left -> Aubergine

  Anyone think of any more?
  Or maybe I should shut my mouth and keep my job...

  

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  Dog-earMar 6, 08, 8:49 a.m. – Permalink

• CALLES

  is it composed by a bunch of tubes?

  • *ding* new pnuemail (1) from CALLES (open)(mark as spam)(delete)– Cultr1/4

    HAHAH– mrdobolina2/4

    bing bong get yer emailz– mrdobolina3/4

    What?– kushman4/4

  

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  Dog-earMar 6, 08, 8:50 a.m. – Permalink

• ephix

  maybe you should get someone else to do the talking

  • hahahahahaa– NewElpaso

  

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  Dog-earMar 6, 08, 8:50 a.m. – Permalink

• bulletfactory

  it sounds like a 3-person 'design' outfit.

  

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  Dog-earMar 6, 08, 8:59 a.m. – Permalink

• ephix

  seriously though, your worries are warranted.

  

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  Dog-earMar 6, 08, 9 a.m. – Permalink

• harlequino

  Two points:

  -Avoid ANY reference to tech (no internet, digital, web, etc.)

  -Think "verbs"

  • or something with the owner's name eg: Saville Assoc. etc– bulletfactory

  

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  Dog-earMar 6, 08, 9:06 a.m. – Permalink

• Mimio

  You could do worse. There's these guys in metro-Detroit called "Web Radicals." So bad I'm embarrassed for them.

  • eh..eh..:)– Mishga

  

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  Dog-earMar 6, 08, 9:10 a.m. – Permalink

• barbtastic

  i'm gonna name my restaurant Hunger Essentials

  • +1– bulletfactory1/5

    that could be your sex shop too, barb.– harlequino2/5

    Hahaha...plus you'll capture all those yellow pages users.– Mimio3/5

    no, the sex shop is named MINE MINE MINE– barbtastic4/5

    when will it be open?– Jaline5/5

  

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  Dog-earMar 6, 08, 9:11 a.m. – Permalink

• citizen_h

  well its gotta be.....
  3 amigos

  

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  Dog-earMar 6, 08, 9:14 a.m. – Permalink

• stem

  I'd go with what ian said...

  Have something that represents your ethos or some aspect of your company/personality, of course you have to work this out first... and that's the hard bit.

  You could always go for 'kushman', that's an improvement on what you have at the mo'

  

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  Dog-earMar 6, 08, 9:16 a.m. – Permalink

• harlequino

  The Bigger The Kushman, The Better The Pushman

  • awesome– The_CCG

  

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  Dog-earMar 6, 08, 9:18 a.m. – Permalink

• molo

  how bout just Internet

  • "hello - i work at THE INTERNET"
    would be an interesting conversation starter– NewElpaso

  

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  Dog-earMar 6, 08, 9:23 a.m. – Permalink

• barbtastic

  i drive by this place named Stereo Encounters... makes me giggle everytime, esp since it's set in the 80s Pepsi font and the place looks like it still might have a few laserdisc players in the back.

  • fuck me! I though I had problems– kushman

  

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  Dog-earMar 6, 08, 9:29 a.m. – Permalink