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Think Different 55 Responses
Last post: 1 year, 8 months ago | Thread started: Sep 9, 10, 2:56 p.m.
Out of context: Response #5 [Sep 9, 10, 2:56 p.m.]
- lukus_W
Connect to your audience on an emotional level.
Look at the current 'face time' adverts and look at the advert featured at the end of the video - both use the same trick.
It's not about being true or honest or revolutionary - at the end of the day, Apple is just a company that's become extremely skilled at weaving stories around it's products, which affect it's customers on a very personal level.
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