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Pixel Surgeon 88 Responses
Last post: 1 week, 1 day ago | Thread started: May 8, 08, 12:55 p.m.
Out of context: Response #6 [May 8, 08, 12:55 p.m.]
- 2cents
Seems this article has spilled the beans on Dove's "Campaign for Real Beauty". Those 'real' people weren't so real.
"“Do you know how much retouching was on that?” asked Dangin. “But it was great to do, a challenge, to keep everyone’s skin and faces showing the mileage but not looking unattractive.”
The entire “Real Beauty” campaign is based on the idea that woman should feel positive about their natural bodies and not be overly influenced by mass media and advertising which sometimes use technical tricks like photo retouching to create unattainable portrayals of beauty. The creative positioning promoted a wider and more realistic definition of female beauty, and was developed after a 2004 global study conducted by Dove found that only 2% of women consider themselves beautiful."
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