Copywriting?
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- trooperbill
Im looking for tips for high converting mastheads/taglinbes for dental treatments.
so far im focusing on benefits - stops pain, eat your favourite foods etc but they feel a little generic
anyone got a good guide to this? are there some general rules i should follow?
looking around the industry its pretty bland
- Longcopylover1
That sounds a bit like asking a designer how to make something pop.
Maybe this book helps: https://www.amazon.com/D-AD-Copy…
- canoe0
Good luck. I've worked in dental plenty and it's all pretty much the same, the only potential you have to making cool is the location and audience.
Like for a Key Largo dentistry we used a kids big ol smile while he was at the beach with a snorkel on his head. So it brought it all home, nice and keys campy.
Are you just worried about writing copy, or are you worried about strategy.
I get more out of branding and strategy books because I've found that to learn copywriting as a skillset you have to read the boring remedial type books to have the tools on top of mind. If you're past that then it's really about getting your mind into understanding what you want to audience to do, in which this case, is not very thrilling - dentist, ugh!
Get your teeth cleaned there and critique how it couuld be better - music, more conversation, a nice pleasant smell, etc... because a big differentiator is the total experience packaged up into small details. It was actually a big deal to reorder the candies I told a client to buy because people were asking about them every month. They became "a thing". Sorry for the tangent.
- the ceo wants us to look like tom ford ffs... it doesnt scream dentaltrooperbill
- grafician-3
Idk about specifics of this niche, but overall tips are from David Ogilvy maybe it will help
https://www.themarginalian.org/2…
- David Ogilvy, one of the smartest ADVERTISERS of his time.canoe
- im using ogilvy in my ai prompts. seems to be all benefits based.trooperbill
- canoe0
Just to get you into being a writer mode, if you've never wrote ANY copy these are worth the read
https://www.amazon.com/Copywrite…
https://www.amazon.com/Adweek-Co…
The majority of copywriters know these books.
- utopian0
Have you tried ChatGPT or Claude?