Design = strategy
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- javierin
Design isn't just seen, it's felt and experienced. It often shapes businesses, how they connect, grow, and scale. Working with Contino, a Vancouver-based healthcare startup, at Persona we saw firsthand how brand strategy can fuel a business model and drive success. From product-market fit to customer experience, our work helped build trust, improve accessibility, and set the stage for long-term growth in the healthcare space.
How do you see design shaping business strategy in your industry?
- Morning_star0
It doesn't.
Design follows strategy.
Form follows function.
- javierin0
Design can be both, form and function, eg drives business goals, solves problems.
- sarahfailin0
Man, if you have to ask what it is, you’ll never know.
- Louis Armstrong
- Morning_star-2
How does Design shape businesses? Brand, yes, but Design is a response to a problem often identified by a strategy.
- I guess you could design a brand, or brand a design, depending on strategy :)rzu-rzu
- seems simple minded to me.. since design responding to a cluster of problems is where it gets where good design is... design def. shapes biz.. u have to haveneverscared
- an idiosyncratic signature otherwise its pointless.. am i right zaha hadid ?neverscared
- ********1
It literally means “the sign”