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Type the word out. Then use alternating black and white lines to cover it. Adjust line widths as desired.
At the risk of sounding like a dick, this looks pretty easy to figure out. It’s just alternating gradients created with line weights to create the reveal. You could probably just use the blend tool in illustrator to get something pretty close and then manipulate there.
I would do it manually, with masks. looks like about 4-5 different sets of lines, masked in various ways... and one thin set not masked.