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I know some of you (mono) live in NYC or spent a good enough amount of time there to know the logos/brands/businesses that line the streets. I just started a branding project for an established band - to me they sound like a typical late night show band - virtuosos, "jazz-rock-latin-fusion", engaging female singer... they're good and play festivals and have a few albums.
My goal is to make it New Yorky. I've worked out a typeface version with Gibson to get the big bold idea out of my head. And now I'm thinking... there has to be some things I shouldn't do... like clichés (see above)... and so here we are... what's overdone?
I kinda sold him on the "t-shirt-ability" of branding for a music group - "Do you want your logo to be cool enough for some random guy to feel comfortable wearing to the bar on a Tuesday night?" And I don't even live in NYC nor go to the bar anymore, but I do share on QBN (shine). I'll take thoughts and prayers from those who pray.
Nothing says "Tuesday Night at the Bar" like something 'New Yorky.'
- Final- before final editscanoe
- Needs spacing issue, this was to convey how it one idea - type - could work with other idea - boxcanoe
- The OG idea had a separator between the two thoughts but since he liked the condensed face - removed the bar....canoe
- wouldn't work on hatscanoe
- the balance is killingme on this but just another round and thought to sharecanoe
- Why wouldn't this work on hats? An unweathered version would look greate-wo
- This version does... i may have miscommunicatedcanoe
- i likeyutopian
- Maybe not in a box, maybe in a circle - because you know...records?grafician
- what's a record? spotify/soundcloud/i... everything square now.uan
- Widen that P a smidge...i_monk
- Less streaks.monospaced
- Centre the G and Y too.i_monk
isn't new york a feeling, not a look?