Brands That Utilize Illustration?
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- ideaist0
https://www.headspace.com/ comes to mind; they really nail it and carry it across site, app, animation(s), etc.
- Yeah! Amazing, even on their blog they use illustrations for feature-images! https://www.headspac…grafician
- They either pay a fortune to that illustrator with that style OR they "convinced" him/her to join them for "good" salary doing non-stop illustrations for themgrafician
- ^jokegrafician
- duckseason0
A lot of startups & tech companies still lean pretty heavily into it; however, I've noticed some folks lately shifting to 3D, abstract representations of concepts, and even back to photography.
(Mixed bag below)
https://www.intercom.com/
https://www.digitalocean.com/
https://www.zendesk.com/
https://asana.com/business
https://mixpanel.com/
https://www.helpscout.com/
https://pitch.com/
https://bloom.co/
https://www.abstract.com/
https://serverless.com/enterpris…If you search through some team pages on Dribbble you can sometimes see how they use em across larger campaigns, marketing materials, events etc.
- ^duckseason
- Abstract is basically run by designers so they know the differences in illustration stylegrafician
- Bloom uses those illustrations just for decorative purpose, nothing too fancy concept wisegrafician
- HelpScout uses illustration just to seem "friendlier" to their targetgrafician
- mixpanel again just uses some 3D elements for decorationgrafician
- Asana should check their illustration assets, they look blurry on 27" screen scaled to full-screen...oh, wait! Those are actually videos, lolgrafician
- Zendesk...nah, just being weird trying to use a "different" illustration style for people. Those "ppl" look like stick figures...grafician
- Digitalocean - they're all over the place...sometimes using line-art illustration, then izometric style, then flat style for icons...too messygrafician
- Intercom - basically they only use some "hand-drawn" icons, nothing to see here, reallygrafician
- WINNERS: PITCH.com! Now that's how you differentiate! 3D illustrations but keeping the colorful illustration style! Expect everybody to copy these guys next!grafician
- grafician0
- < or pretty much everything here...duckseason
- Claire even named this style "Corporate Memphis" lolgrafician
- utopian0
- You clearly glossed over the part where I said "great examples". But a hardy golf clap is deserved for your effort nonetheless.
CuriousGeorge - *Hearty.CuriousGeorge
- You clearly glossed over the part where I said "great examples". But a hardy golf clap is deserved for your effort nonetheless.
- utopian-2
- CuriousGeorge
Hi, looking for great examples of brands which rely heavily on illustration as part of their visual language. One that comes to mind is Mailchimps re-brand:
https://www.underconsideration.c…
Any others you can think of?
Thanks!