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A lot of startups & tech companies still lean pretty heavily into it; however, I've noticed some folks lately shifting to 3D, abstract representations of concepts, and even back to photography.
(Mixed bag below)
If you search through some team pages on Dribbble you can sometimes see how they use em across larger campaigns, marketing materials, events etc.
- Abstract is basically run by designers so they know the differences in illustration stylegrafician
- Bloom uses those illustrations just for decorative purpose, nothing too fancy concept wisegrafician
- HelpScout uses illustration just to seem "friendlier" to their targetgrafician
- mixpanel again just uses some 3D elements for decorationgrafician
- Asana should check their illustration assets, they look blurry on 27" screen scaled to full-screen...oh, wait! Those are actually videos, lolgrafician
- Zendesk...nah, just being weird trying to use a "different" illustration style for people. Those "ppl" look like stick figures...grafician
- Digitalocean - they're all over the place...sometimes using line-art illustration, then izometric style, then flat style for icons...too messygrafician
- Intercom - basically they only use some "hand-drawn" icons, nothing to see here, reallygrafician
- WINNERS: PITCH.com! Now that's how you differentiate! 3D illustrations but keeping the colorful illustration style! Expect everybody to copy these guys next!grafician
https://www.headspace.com/ comes to mind; they really nail it and carry it across site, app, animation(s), etc.
- Yeah! Amazing, even on their blog they use illustrations for feature-images! https://www.headspac…grafician
- They either pay a fortune to that illustrator with that style OR they "convinced" him/her to join them for "good" salary doing non-stop illustrations for themgrafician