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Looks like it's running for president.
I like the old better but it bugs me on both how wide the logo is.
boring beer, decent new logo
which is the new one?
old is better
old one. it had pizazz, panoche, pinche cabron.
Detailed bike becomes illustrative bike.
One day, it will once again become detailed bike.
when I lived in Colorado we called it "Flat" tire. So many other better brews, Although their Ranger IPA isn't bad.
I do like the bike and can design better but the new font lock up (if you can call that a logo) bugs me. I like the old San Sarif better.
That typeface choice is unfortunate.
On both the cans and bottle the logo does not even fit without rotating the entire bottle/can.
Saw this in the liquor store, did not have the same classic feel. Not that the first version is utterly fantastic, but it's got the CO vibe and the biking roots its stemmed from. The new version is a little too fancy.
shouldn't it be more of a bubble font style, that has a 'deflated' look. hand drawn of course. then some hipster bicycle drawings stuff around it, duotone in back ground.
Or have some funny illustration of a cyclist with a flat tire enjoying a beer while his team mates race past.
It's just lacking a narrative, a charm, it's just legible text with a picture of a bicycle in conservative dull colours.
It's like the norm core of design.