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Did our own shitty logos guy draw that dbloc?
fuck, its lost whatever charm it had. seems way too corporate now despite the illustrations
I kind of like how it's a little weird and experimental. I'm probably reading too much into it, but email marketing rarely has anything quirky, interesting or "in progress" about it and almost never feels like humans had anything to do with it. For me, this approach pays off the process of coming up with and iterating on ideas that actual people go through.
I don't feel like the old branding or style they had really gave an impression of a voice that they might have had (except accessible/inclusive/approachabl... which are all boring) - this feels like it could inspire people to try new things. Probably not, but maybe.
The site is lovely overall, apart from the logo type, not sure how I feel about that on first glance. Well, I am sure how I feel about it on first glance; I don't like it.
The question is how does their target audience respond? They probably know their audience pretty well by now.. people trying to inbox their unwanted marketing campaigns to the email list (to which nobody opted into) they bought from some shady data company.
Point being - does the product do what it says? Yep. Ok, so they can basically design their site with a potato and still maintain their profit margins. Yep.
From that subjective angle, I don't think it's bad at all, I mean at least it's not the bandwagon trend every other company copying: