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its fucking shit - google's attempt to hijack/control the web for itself, dressed up as being helpful to the mobile browser. it seems to put every page into a google frame, presumably to help them spam you with ads.
evil grasping fuckers.
AMP seems to be the new RSS, after Google meticulously removed RSS from the web in what is one of the most interesting stories of the web never told.
RSS was a free-for-all XML data format allowing people to read news and articles. Brilliant idea, quickly gaining popularity.
It was, however, a grave danger to Google's core business — advertising. RSS served content stripped off ads. Horrible.
It had to be dealt with and Google did a brilliant job with it. They literally killed off RSS without anyone noticing and attributing it to them. After all these years, I'm still impressed.
They first contained the spreading RSS disease by offering a free RSS reader, effectively killing off all alternative paid RSS readers. It's hard to compete with free and ubiquitous.
Soon enough, most RSS users used Google Reader to aggregate their news feeds. For a couple of years, RSS became nearly synonymous with Google Reader.
In the next, long phase, through slow neglect, lack of feature and UX updates the Reader became more and more dated and useless. Alongside with it, so did RSS. Google got the users disinterested in that way of receiving news. People were tired of waiting for a big update to happen. Or any update for that matter.
At one point Google announced they weren't continuing on with the development of Google Reader and were shutting it down.
For most people this was just another app on Google graveyard.
Hardly anyone noticed, it was RSS that was actually being pronounced dead.
The horrific disease, easily accessible, advertising-free news was now completely eradicated.
Hardly anyone wrote about it from this angle. Or at least nothing I could google.
huh? why do you conflate AMP with WP and SS?
it's a failing lock-in to standardise web articles along the lines best suited to Google's bottom line. They conned - convinced sorry - a load of publishers to take it on a while back, but they're increasingly leaving it due to the total lack of control they have over their right to profit from their efforts.
- or am I missing something?detritus
- I was initially quite excited about it, but its been superceded by reading modes on mobile browsers and increasingly by responsive/grid css.detritus
- maybe I'm misunderstanding itdbloc
- it has no future, as far as I can tell (which is fuck all squared, to be fair)detritus
- It's essentially a JS-based interpreter for existing site content. It's not a new CMS, etc.detritus
- got itdbloc
You idiots. AMP is just caching pages frequently visited so the sites won't break down.
No new wordpress, no conspiracy etc. Just caching.
- no it isn't. it wraps every page inside a google frame, so google effectively 'owns' that pagehans_glib
- ^ how else would you cache a page? If you don't want to visit a page from google's server and you see google as the root of all evil then don't use it ¯\_(ツ)_/¯mekk
- i don't any more.hans_glib
- Who implied conspiracy? All I see is mentions of corporate self interest, which is exactly what this is how we you Slice it. 'idiot'.detritus
- No wonder Germans don't have any friends.detritus
- I was joking, but throwing around 'idiot' as Germans often do isn't really done in English - it's quite acerbic.detritus
- wasn't meant to offend you or anyone else but this thread is full of false information and wild assumptionsmekk
- and we germans love you (unless.. you know)mekk
- Please point out the false information and wild assumptions - you sound like an unquestioning Google apologist otherwise.detritus
- "Amp new RSS", "Amp new Wordpress/Squarespac... .. totally different things, not even closely related to each othermekk
- The latter was a flawed enquiry, so a bit weird to focus on, the former is Google through the eyes of a suspicious but well-read Pole - is he wrong?detritus
- Or is Google a self-vested corporation with an externally cynical approach to content? No need to invole conspiracy - a simplistic appraisal of the appraisaldetritus
- or do you have some insight into Google's motivation that we don't have access to?detritus
With shit like this and Google/YouTube serving up malicious JS advertising, I think we're going to reach a schism/choke point over the next couple of years where the eternal fight waged between content-makers and advertisers is concerned.
I have no idea how it will play out, but I would recommend everyone installs ad blockers on their browsers (and tries to pay/support content they do use otherwise).
it's not a good time for the web in this regard.
I don't care for the amp service as it is now, or whatever their news feed is with prioritized content, because the damn url is still www . google . com + the site url.
I don't get it at all.
Building the future web, together = Building YOUR future, without YOUR permission.
Also what sted said above ^^^.