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Looking for relevant research info on what salary our hourly rate I should be shooting for at my 600 person online retail company. They function like a startup, but are in a semi-rural California city, not a major hub.
— 11 years experience designing software UI + print marketing campaigns.
— Spent the last 6 months designing, producing all Facebook ads for this company. They want to spend $1mil/month on this channel by next summer. So far on track to hit this goal.
— Reporting to a CD right now, creative lead on some big inter-departmental projects, with a couple junior designers to delegate to. I don't manage them or particularly want to.
Question is: what's my job title? I'm generally referred to as a marketing designer, but is there something more specific I can look up for reference? Specific to producing creative for ads would be best.
'Specific to producing creative for ads'
Traditionally, this would be an Art Director; the caveat being that an AD also goes to film and photoshoots for the ads, doesn't just design them.
It all depends on the organisation and environment. The experience you have would only put you at Junior Designer in some organisations (Larger established agencies). In others (Client side departments) the role sounds more like a Senior Designer.
That said, if you're looking to benchmark salaries vs job roles the very best of luck to you. Ultimately you are only worth what someone is willing to pay and depending on how volatile the job market is in your arena that could be above what you expect or a
I don't know of any junior designers with 11 years exp. Traditionally, after 5yrs you are at the senior designer level. AD/CD aren't completely vertical moves, so you can't exactly say that after X years you are an AD. (There are ADs fresh out of school.)
CD would be in charge of the strategy, so if you've got someone above you telling you what to make, you aren't there. Nothing wrong with being a designer.
CD = strategy
AD = tactics
SD = execution
JD = grunt work
- i do. It's not about the length of experience it's about the breadth of it. Also, your general assumption about roles is utter bollox.Morning_star
- Pay grades are related to your value to the organization. @5years you are fast and productive, hence better paid. Breadth comes with time.monNom
- and if you've got juniors doing strategy, or CD's doing busy-work, I don't know what to tell you.monNom
- @5 years you are faster and more productive, but still a Junior Designer. Breadth of experience is not linked to time. And, if you think that there's a...Morning_star
- ...straight career path between Junior Designer and CD you're mistaken. The best Designers are a completely different animals to best Art Directors...Morning_star
- ...And CD is about as broad a role as you can imagine.Morning_star
Producing creative for ads is what Art Directors do.
The salary for an AD in your state is around or close to the 80s, depending on the company (and other factors) of course.
Unless you're a production designer, that is taking what the AD did and finalizing specs for production. (But that's different).
Basically what Continuity said but someone downvoted that answer :-/
design director / art director
take your pick
180k plus benefits.