what's that thingy?
- Started
- Last post
- 15 Responses
- pinkfloyd
Where there's all these blueprint marks around a logo. What's it called, and what's it's purpose?
- Xopher16
It's known in the industry as "bullshit".
- <<<< yes, so muuuuch yes.EightyDeuce
- hahamoldero
- they are just template lines.********
- < thisfeel
- it's eye candy for the client thofeel
- Not necessarily bullshit. It can be used as a way to stop the client asking for silly changes or questioning your direction.********
- Depends what it is though, of course. A large percentage of it is sheer douche-baggery********
- monospaced1
- Showing the positive and Negative around the logo, Golden Ratio BSutopian
- Actually I drew this a few years ago in mocking of the practice. :)monospaced
- monospaced1
- Golden Ratio BSutopian
- relax, it's a jokemonospaced
- :)utopian
- mrpt1
- juanluisgarcia0
- love the apple onepinkfloyd
- 36º = Golden Angle!
jk.nb - fanboimonospaced
- ^internet bullypinkfloyd
- haha, okay?monospaced
- o.Opinkfloyd
- Seems legitBrokenHD
- uan1
- pressplay1
they are called "post-rationalization-circles" and they originate in the "post-rationalization-matrix" which contains all sorts of stuff, like "ying-yang", "fibonacci", "mona lisa", "quantum mechanics" etc.
- not all of them are post-rationalization... to be fairmonospaced
- yurimon-5
Its a non photo pencil.
- lol @ immediate downvotepinkfloyd
- Probably because the post completely missed the point.monospaced
- It was provocativeyurimon
- Daithi0
The original use for these was to allow sign painters to scale up the logo from a guide diagram.
- i_monk-1
^ THISSSS
There was a time before EPS files and scanners and large format printers when putting a logo on something meant you had to reconstruct it from specifications. What do you think those specs included when the logo is full of curves?
The hurr-durr when it comes to something as obvious as this is embarrassing.
- Meant to add: including those specs is still useful for the same reason. They aren't there to justify the logo!i_monk
- PonyBoy-2
- ********-1
they are just template lines.
- ********1
