For some crazy reason, the writing in the book within the shield, is actual text. Never mind the fact that you'd have to blow the logo up to billboard size before you could ever read it.
Re: Nathan_Adams post. Wanted to know what it said in the book.
just break it down into a massive acronym
J.B.I.D.I.A.M.A
pwc was pretty long
If you want to name your company something as long winded as this you deserve a logo this bad.