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Too bad, I liked it and God knows they need something that seems like it is moving forward
I'm not a huge fan of Moving Brands anyway, so a rebrand that never was doesn't register high on my "give a shit list".
Far from liking the proposed logo, it's the written rationale that's even worse:
'The defining signature of the system is the 13° angle. 13° represents HP’s spirit as a company, driven forward by ingenuity and optimism about the future and a belief in human progress. It also refers to the world of computing by recalling the forward slash used in programming.'
This is the most staggeringly trite marketing arse gravy I've ever read.
'13° represents HP’s spirit as a company'
Is this a fucking joke? A brand proposition defined by a line angle?
'It also refers to the world of computing by recalling the forward slash used in programming.'
Yeah, that's REALLY going to connect on an emotional level with your average Best Buy shopper who hasn't got the lightest clue how to use a computer, and is resorting to getting a piece of HP crap to get on the intertubes and surf some email with their shiny new AOL account.
this is bad
i like it alot, but HP's product line is not cool enough to pull this off.
From Brand New:
I received the following statement from an HP spokesperson in regards to the potential new logo we covered on Wednesday:
"In 2008, HP asked marketing agency Moving Brands to propose new ideas for various elements of HP’s brand identity, including fonts, graphics, and logos.
HP is one of the world’s most valuable brands and has no plans to adopt the new logo proposed by Moving Brands. HP did implement some of the other design elements shown in the case study."
So there you have it folks: no new HP logo.
the current one is perfect. why change?
..and they bought it for 3 billions dollar
oh and they lost the account 9 months ago