HP New logo
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- vaxorcist0
why?
everyone remembers the old logo....
the new one looks like they hollowed out the company, left only the vertical parts... oh, maybe that's true.... given recent developments
- dbloc0
revert.
- BaskerviIle0
I think there are some really elegant thoughts in their work for HP. I realise HP may not ever go for the final futuristic mark (which I like, although think needs tightening).
What I really take out of this project is Moving Brands' flair for self promotion. They have a knack of making great videos that really sum up the process so well. Without the strategy, long-term thinking and process branding is just straight graphic design.
Their added value comes from all these things. That's something that makes me want to work at an agency like MB. They've realised that if you don't publicise the academic, strategic parts of branding and have a stance or opinion, then you're not worth much.
Most big brand agencies don't do this yet, and they all should, because we all go through these processes on every project, MB are just smart enough to publicise this
- feel0
fontfabric did an entire type face just for fun
http://twitter.com/#!/fontfabric…
- d_rek0
I'm not a huge fan of Moving Brands anyway, so a rebrand that never was doesn't register high on my "give a shit list".
- feel0
- scarabin0
fuckin' hot.
love.
- OBBTKN0
Ehem... sorry, no new HP logo: http://www.underconsideration.co…
- formed0
Too bad, I liked it and God knows they need something that seems like it is moving forward
- i_monk0
Normally I love minimalism like this, but the descender of the P gives the whole thing a negative feeling. Flipped over and dropping. Not a good thing.
- BaskerviIle0
- Looks like a FU sign to me...nbq
- Dairy Queentimeless
- dairy queenok_not_ok
- i see a fingerjohnny_wobble
- kingkong0
I can guarantee you that this isn't the new HP logo. It's work the client rejected but they published it as a dirty protest.
- kingkong0
oh and they lost the account 9 months ago
- GeorgesII0
..and they bought it for 3 billions dollar
- randommail0
the current one is perfect. why change?
- because they're trying to bury this company, I got convinced of it after the webOs clusterfuckGeorgesII