Nokia rebranding?
Nokia rebranding?
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- 10 Responses
- hektor9110
why helvetica?
- They're not using Helvetica.detritus
- True, we are using Nokia Pure, design by Dalton MaagCodenameAM
- questine0
ew, why?
- Because they need to unshackle themselves from the overwrought sense of Nordic functionality?detritus
- The font has been cleverly designed to work with small iinterafaces; ie mobiles.CodenameAM
- questine0
sooooo boring
- detritus0
Damnit, I can't find the page now, but I was reading up on this over the weekend and thought it all looked like a good direction for them to take. Font change makes a lot of sense in my mind (turning new leaf / brand evolution / windows 7 tie-in etc) and subtly begins to draw them away from the idea that they're tied to old-style symbian-esque un-touchyfeely mobile.
- nolovelost0
Working with the new Face is alot better. The old one was bobby brown.
- Amicus0
wish I could get a gander at the guidelines.
- pillhead0
Like the new typeface, works well.
- i_monk0
Seems unprofessional to launch this way, doesn't it? It isn't even a launch.
- OSFA0
WHY? Spiekermann did a great job IMO.