Online and Offline
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- set0
does what it says on the tin, I reckon.
- Amicus0
They probably want to become a fully-fledged above and below the line agency capable of concept to completion projects involving brand ideation, collateral design and online interactive development mindful of the totality of the user experience and the latest research in information architecture.
- lukus_W0
Maybe they're talking about video.
- uan0
online: you send stuff through the internets (normally smaller files, greater compression, aso.).
offline: you deliver dvds, bluerays, or the content is downloaded before showing, so you optimize for best quality without taking care of file-size.
- PIZZA0
Could mean they know not to design a banner in 300dpi with each frame in a different photoshop file and each file weighing it at 200meg
- bored2death0
I assumed it meant video but wasn't sure if it could mean something else.
- fyoucher10
It means web versus print/broadcast