What does a client really mean when...
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- ********
they ask for their logo to be bigger?
Is there something deeper that their subconscious is trying to reveal?
- stem0
No, they just like to think that the more "paper" is covered then they are somehow getting their moneys-worth.
- d_rek0
h8.
- plash0
i think they fear their efforts might be missed.
they pay good money for the work we provide and the client will have reservations on all the options we provide for them. so they try to control as much as one can. my thoughts on it.
- harlequino0
Next time the client makes this request, inquire innocently "Are you asking me to do this because you think by some osmosis it will enlarge your cock as well?" See what they say.
- heheh - have a sports car catalogue handy .. let the pictures do the talking********
- heheh - have a sports car catalogue handy .. let the pictures do the talking
- ********0
^^ i agree - it might be the one area they can provide a direct steer on.. without feeling like they don't know what they're talking about
- JayCee0
They have no understanding that the negative space around the logo is more important to drawing the eye to the logo.
- maybe someone should produce some infographics showing logos suffocating / drowning / being squeezed to breaking point********
- breaking point < a client instruction pack********
- I got a a client pack. tells them the process, payment, copy of contact, timeline etc
plash - does it tell them how to behave too though?********
- legally it does. the contract nothing about logo size tho.plash
- Plash we REALLY need one of those, any suggestions?, did your lawyer did it?Ambushstudio
- maybe someone should produce some infographics showing logos suffocating / drowning / being squeezed to breaking point
- tgqt0
First off i think that all people feel that they are 'creative'. This leads to people jumping in and having a say at what is needed creatively.
Secondly, there is a proliferation of creative tools that are available to people these days. Combined with people thinking that they are 'creative' this is a disaster for a visual designer.
That same person who wants the logo bigger would probably never approach the person laying concrete for the foundation of his/her house and suggest that they change the mix, or use less water.
I am always shocked when we have people making design suggestions to a $75 per hour designer that shouldn't be able to make any visual design suggestions.
Make the logo bigger = I am still working out the marketing message and I need some more time.
- "i have an eye for design" == going to be a fucking nightmare********
- Last sentence... brilliant. I cannot wait for my next meeting with marketing!JayCee
- "i have an eye for design" == going to be a fucking nightmare
- JayCee0
Next time they ask to make the logo bigger, sit there dumbfounded then reply that you simply do not have the technology to accomplish such a task.
- tgqt0
- acrossthesea0
I hope I'm not the only one that does this... but I purposely make the logo 10% smaller when I show the first round of designs. Then when they come back with the expected "make my logo bigger", I bump it up 10% and all is well in the world. Sometimes a client just wants to feel like they have an active role in the design process.
- yes, alot of us do that, maybe that's why so many clients want it bigger?!?vaxorcist
- they're on to us.
we need a new plantransmission
- olli1010
"marketing"
- Scotch_Roman0
I tell people that consistent, thoughtful use of the logo makes a much stronger impression than a big logo plastered everywhere. Because logos are on everything a company produces, they don't need enormity on their side for the sake of building equity. Equity is built through substance, tone, and consistency. A tastefully small logo that is used consistently makes a much stronger impression on people.
- How about just using a logo consistently big then?NotByHand
- hektor9110
who told you that?
- monoboy0
When clients say that, It means your creative or design isn't strong enough.
- janne760
it's their last straw.
your design is so hopelessly bad, they will realize, after 6 rounds of revisions, that there's only one solution: enlarging the logo to at least get some value out of a design.
- version30
Dear Client,
The logo doesn't need to be huge, it just needs to be visible and fit within the layout. The logo only needs to be seen for customer certainty/brand congruency. When was the last time you visited a website to just stare at another company's logo?
- hitsuji0
in my last job where i worked in-house. me and the other designer were part of the marketing team. how many times did they listen to us? never. how many times did they think they knew best? always. i never want to work in-house again.
the marketing manager had this stuck on her wall:
- randommail0
They don't really mean anything by that statement.
It is simply a banal, uneducated, instinctive comment that lacks any real effort or thinking. It has nothing to do with their ego, brand, value, etc.They have to say something so they don't appear completely inadequate for the role they're in, so they comment on the first and main thing that catches their eye. Usually it's the logo.