Visuaal logo crit 2
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I have revised the logo a little bit and would love a second round of opinions. I could not go with #3 ( the most voted ) because I determined myself finally that its too cliche. I narrowed my choice down to Futura and corrected the kerning. Here I am using it centered with my own kerning and beside it i used justified text with 'Optical' kerning ( ai cs3 ) with a diff set of colors.
- dearhead0
pic?
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<img src="http://www.visuaal.com/newvis.png" border="0">
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- Thats it << sorry bout the failed thread starter haha********
- UAA kerning is a bit to widemoamoa
- Thats it << sorry bout the failed thread starter haha
- bulletfactory0
they way they're lined up on no. 2 is very distracting. try running them in 4 rows of 4 or drop the period and try 3 rows of 5 characters.
- moamoa0
its nice.. but I would definitly try another font.... this is probably to classic for you... and the A A modification doesn´t fit to futura.
- any suggestions on a font that has the same sleek, modern feel?********
- any suggestions on a font that has the same sleek, modern feel?
- dearhead0
i'd listen to bullet factory - or just stick with the treatment on the left.
I will say, the design is feeling very contemporary suburban outlet store wanting to be a fashion brand. Since your going this route, the design will really live or die on the supporting elements and how you treat them.
- duckofrubber0
With so few letters, why would you use optical kerning? Do it by hand already! Sheesh!
- gramme0
Metrics: paragraphs.
Optical kerning: headlines (occasionally with custom tweaks).
Manual kerning: freaking logos always, mang.I'm still not on the Futura tip. Try something like Gotham or Avenir Thin.
- gramme0
Ah and the second version, the one that's stacked, ain't working. Too few letters in CO.
- jaylarson0
CO. justified bugs me
- mayo0
I agree with jaylarson about the CO. being justified. I feel like I'm supposed to see something else...like a truck about ready to roll over a pebble.