ppl who say "below the fold"
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- kerus
i have 4 different size/res monitors and a freshly sharpened shank for you
- robotron3k0
who is an account executive.
- somatica0
"below the fold" only applied in the late 90s when monitors were set at 648x480 and maybe, MAYBE at 800x600.
Today scrolling is as normal as chewing bubble gum and information rich sites don't HAVE to contain all the data "above the fold".
Death to 990x615 design restraints.
- Can you tell my client that?Knuckleberry
- Tell them to go to cnn. espn. yahoo. or any other site they probably frequent on a daily basis.somatica
- NONE of which have all of their data "above the fold"somatica
- it's 960 I'd sayrafalski
- 640x480kalkal
- cnn, espn, yahoo, etc. all have most important info above the fold.joeth
- erikjonsson0
actually its a newspaper term if im not mistaken and its very much ablicable in websites if you think about it =) but the only place i could think of on top of my head is adweek.com. but in a more literal way
- +1
The part you see first is the part that sells best for advertisers.pylon
- +1
- Nairn0
Below the fold is still a pertinent issue, imho.
- Nairn0
Even if there's no longer a rigid physical boundary denoting the fold, there's still a perceptual one, which should be taken into account.
- mikotondria30
Its truer than ever that you only have split seconds to create an impression and have your information design scanned for what the user has in mind. You need to establish this relationship and brand it within a very very short time and if you havent done that by the time any scrolling is needed you've lost.
- JSK0
- I hope we can assume another spike in higher res users this yearRodimus79
- I'm sick of designing for a fold at 600 vertical pixelsRodimus79
- "W3Schools is a website for people with an interest for web technologies. This fact indicates that the figures below might not be 100% realistic. The average user might have display screens with a lower resolution."Stugoo
- .. below might not be 100% realistic. The average user might have display screens with a lower resolution."Stugoo
- harlequino0
I usually regard the phrase as a sexual proposition.
- pylon0
Exactly.
That's why banner ads are at the top of the screen, not the bottom.
Keep the most pertinent information above the fold (height varies depending on audience) and you're golden.
- skt0
so a client wants important information visible on the screen without having to scroll. fuck me, that's unreasonable.
- BattleAxe0
yes , most are in the 1024x768 , and if it is a content heavy page the fold is still prominent , people will react to top tier content before they scroll down ,
- erikjonsson0
just ask them for a breakdown from their current site. the w3 chart is depressing but its also a complete breakdown. not narrowed to the usually pretty thin usergroups theese websites have
- kerus0
/continues to sharpen his shank collection
- utopian0
sadly still remains an issue....
- kerus0
i subscribe to the jared spool theory: "users have no trouble scrolling, as long as the page is designed to accommodate it."
- Agreed, but that still leaves 'above the fold' as the most impactful part of a page.pylon
- impactful isn't a wordBaskerviIle
- ... the area of a page with the greatest impact...pylon
- jevad0
The fold is dead
- mistermik0
shit term anyhows
- Dancer0
Putting all content above the "fold" is a real thing for some of the people I work for. When they see the site n a larger monitor and all the content is at the top they then say "bit squashed up isn't it?"
*shots self
- Resigner0
'below the fold' is still a good term to help marketing people understand that not everything can be number #1 for attention and they need to prioritize.