Mental Models
Mental Models
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- ideaman
Use of mental models can stimulate innovative ideas, including ideas for new products and services for customers. This is a tool that can ensure our customers are front and centre in the design process. Author Indi Young describes design as organizing the way in which you enable “digital, physical, and environmental interactions that people carry out to accomplish something”.
- ********0
She was at work last week presenting mental models and plugging the book. It was interesting to watch her interface with the advertising types wound here. Nice presentation too.
- olli1010
We use these quite a bit - they're really useful especially when you're working with e-commerce sites. I've found that IA's love 'em, designers - not so much.
- Mimio0
yes