Ad Agency
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- ********
soon to commence work on a project for an ad agency. the ad agency has askedme to include cost of them keeping the design files so they can use them at will in the future. i've never priced anyhting like this before.
Anyone had experience with this?thanks :)
- version30
50% of the total value of the work
- ********0
is that standard?
- ********0
anyone else?
- aliceblue0
I work for big agences and small
on site mostly, but sometimes at home. If I work on site the files are theirs - ditto for working at home.
- Dita_kz0
that sounds about right to me!
- blastofv0
what kind of project? is there code involved, or just graphics?
- ********0
it is a web project. artwork supplied by agency > code created by freelancer (moi). ad agency has asked me to inlcude a price for the code and all rights to manage the site in the future.
- nosaj0
Nice work on sorting this out ahead of time.
- ********0
i've never had to include this price b4. so i thought i'd best get in early..
- surfito0
be nice to them, let them be nice to you.
- ********0
nice? it's all about the $$$
- northern0
I'd be of the view that iif they're paying you do to the work then the intelectual property is theirs anyway, unless you have a clause in your contract that says otherwise. It's a bit of grey area though, confused by matters such as authors rights in photography for example, where copyright remains with the photographer usually. but as someone else said,be nice to them and the continued work you'll get will be compensation enough for being generous..D
- ********0
This regards the sale of rights. A common practice with identites. For example, many agencies will charge for the work to develop an identity, and then apply a seperate fee for the sale of the rights to the identity.
The sale of rights depends not only on the value of the work, but its extent of use. For example:
Where will it be used? for example markets in the US only, or in europe, Japan, etc.
How will it be used? will design elements be used as branding tools or devices in any markets/applications?
You can find good information on this in the Graphic Arts Guild's "Handbook of Pricing and Ethical Guidelines".
Ist not just about how much money you charge them for the work, its about the potential of the work.
And remember to use a contract that specifies the terms of the sale of the rights and also releases, so that you are never held legally responsible for how the use the work, etc.
- aliceblue0
here's a site from one of the other posts that might help re: contract etc ---- good luck!
http://www.designerstoolbox.com/…