pricing: big brands
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- Mimio0
The people that know the answer(s) to this probably shouldn't be telling you.
- pluto0
Nike paid me $4 for their logo
- rasko40
big brands pay $8999.98 for websites and $4999.00 for an A4 magazines ad.
Everybody knows this is how much they pay.
- spot130
Most big companies have a lot of expert employees and consultants who know exactly what something should cost so you're not going to get away with much and usually your pricing will need to be extreamly competitive.
- ldww0
i know of a large entertainment company who is currently paying 10K for a small flash mini-site.
- madirish0
dude, it is all diffent w/ every brand/project. honestly.
if you are looking for an answer like "they all start at 100k and cap-out at 1 million" or something, you ain't gonna get it.
that is why there are reviews and contract negotiations.
- monNom0
I think you're misunderstanding me.
I'm not bidding on a project, I'm curious what kind of budgets this type of company throws at their communications.
- jruggs0
i would agree somewhat with uber bouncing around alot..yea ..but with large client accts you kind of have to come with numbers and know what they are lookin for...i mean nike, addi-dass..they know what their numbers are thru and thru..so i would say with large accts be organized with your math...
- uberdesigner0
get bent
- uberdesigner0
assuming that you're good.
ask what their budget is, they'll lowball you, you tell them that you could give them a lesser product for that price, they say that they need to look around. this seems like a very good sales technique on your part.
I learned this from a douche who ran his own studio. you learn things when you get bounced around
- monNom0
that's not really what I was looking for.
- uberdesigner0
ask them how much their budget is
- monNom
I've never had a chance to work for any of the fortune 500's so I'm curious, What do the big brands pay for their stuff?
Say companies like MTV, Nike, Adidas, GE, etc. what would they pay for a website, an annual report, or a full page ad?
and also, if they pay a premium, does it get siphoned off by the agency of record who then hires the boutique design firm, or is there good money in working for the big guys?