NIKE MMA / "Glitch Art"
Out of context: Reply #54
- Started
- Last post
- 108 Responses
- fate0
HELLO WORLD.
I'm obsessed with efficiency and design. Here's my story, here's my idea.
I love minimal art, logo design, architecture, industrial design, packaging and advertising. Why? Because the best work in these categories is often the work that takes an idea and strips it down to it's purest form. Not a believer in minimal design? Ask Nike, research how the Nike Free shoe was developed. Google "minimalist running shoe"... Minimal design is not going away, it continues to expand and evolve in all aspects of life and product design. Watch a few seasons of Mad Men. Speaking of mad men, look at sports like the UFC, people got sick of boxing, including me, fight fans wanted a raw, more pure form of fighting: two men, a cage and a quarter inch of padding on their fist to prevent them from breaking their hands. Like product design? Look at companies like Apple computer and Dyson vacuum cleaners. They set the standard in their respective industries, beautiful, clean, simple and intuitive products. There is a reason why people pay a premium for said design, consumers vote with their dollars who wins. Look at the cable and television industry, gone are the days of being forced to watch ads on 5-10 cable channels. Consumers have options, they turn to the internet for their entertainment and share their passions through social media. People do not want to be told what to do, they want to make their own choice and share what they love.
From an early age I've been obsessed with efficiency and design... Example: most 10 year old kids ride their bikes to their friends' houses or to the grocery store to buy candy. Not me, I rode my bike because I wanted to go fast and I wanted it to look unique. How do you do that? By making it lighter and more efficient. The same with cars, the same with any machine. I was 10, I would look at my bike, remove all the reflectors, chain covers, graphics and strip it down to only the minimal mechanical parts needed to function, I've always been curious, its in my DNA. How do companies like Adidas and Nike design and market their shoes? By making them look fast, innovative, smart, sexy and unique. My idea isn't that sexy, but it's smart and unique. I went to a small school in Hays, KS with an amazing design program taught by a man named Chaiwat. He changed my life and opened my mind to a world of design and problem solving. It was there that I developed this concept. Back in the year 2000, when the internet was just graduating from training wheels did I come up with this idea. When you're isolated in the middle of nowhere with only a Walmart and an Applebee's, you have plenty of time to think - I guarantee it's why their students turn out so well. Two years later I won best overall portfolio and packaging at the AIGA student portfolio show in the entire midwest region and have been hanging on to this idea for 10+ years. This idea is all grown up now and ready to take on the real world. It's simple design, smart business, innovative and solves problems on many levels all while being environmentally friendly and re-useable.
Why do I bring this all up? Because I have an idea for a innovative packaging solution and I want to share it with you and the world. While my design is not a machine, it is lighter and more efficient. It's not a political year, but I ask for your vote. You can help my cause by forwarding my link or contributing to my KICKSTARTER campaign soon once the mockups are up and the KICK STARTING HAS BEGUN KICKING. I shall be lighting fires and kicking tires in 2013. Help me create the new, new standard in shoe packaging.
I'm redesigning the shoe box, watch and see.
**COMING VERY SOON - I'll be posting mockups next week for the world to judge if my shoebox is better and I believe it is. This work is patented and trademarked. I'm open to partnering with a packaging or design firm to help promote or sell this idea, but the rights and royalties remain mine, unless you have a pretty penny to offer.. >>>>#COPYWRITTENsoDONTcopyME - THANK YOU VERY MUCH.**
JUST LIKE A SHOE, JUST LIKE A CAR - THE BASIC FORM STAYS THE SAME, THE DESIGN DOES NOT. PUMA CREATED SOMETHING VERY SIMILAR TO MY DESIGN THAT I CREATED WAY BEFORE THEY DID. SEVERAL PACKAGING COMPANIES HAVE SEEN MY STUDENT WORK. I'M NOT SAYING THEY JACKED MY IDEA, I STILL THINK MY SOLUTION IS MUCH BETTER, BUT IT WAS AWFULLY DAMN SIMILAR AND DEVELOPED FIVE YEARS AFTER MINE.
__
GOAL (one of the following brands):
NIKE, JORDAN BRAND, ADIDAS, LI-NING, UNDER ARMOUR, PUMA, BROOKS, REEBOK,
CHRISTIAN LOUBOUTIN, ARMANI, COACH, CHANEL, DC SHOES, GUESS, SUPRA, DIESEL,
NEW BALANCE, ASICs, Radii, Creative Reaction, Kenneth Cole, Lacoste, K-SWISS, Civic Duty, Saucony...
Sub-brands: Adidas Y-3, Adidas: Jeremy Scott, Nike 6.0, Nike Skateboarding *WIP*KICKSTARTER campaign coming soon...
__
NIKE, I'm looking at you.
__
*There is no "free lunch", I am presenting these ideas publicly because I think about projects like this alot, and take them very seriously. I want this stuff to have life and a place in this world and I want to let people know I came up with this on my own for free in my spare time.
**If you're a Nike employee and help me get this started, I'll give you a third of any monetary value I receive for said invention, signed personal contract, no questions asked, we don't have to friends (and will be forever indebted to your kindness in helping a dream come true - to help me create a Nike branded product and movement). Just forward my link to someone that might be interested in my ideas. Send me an email, don't be shy. This work would be awesome, help me create it.- what is currently inefficient about the typical shoe box? I'm confused... opening a single lid with one hand is pretty efficient.mg33
- check it out on MONDAY! find out and see...********