NIKE MMA / "Glitch Art"
Out of context: Reply #49
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To play devil's advocate...
The whole "pitch/spec/WIP" approach to creating work... is probably the future of our creative industry. Taking cues from MVP development philosophies. Seeking feedback early and often. Creating iterations and honing ideas publicly.
This approach can also be a quick route to mediocre, lowest common denominator work. For proof, you have all the naysayers here (myself included) telling you "This idea will never work, it's dumb, I don't get it."
I agree with what cannonball said: "go lock yourself in a studio for a week, and post an actual ad on Vimeo, finished as you intend it. "
Sometimes the world just can't see your creative vision, and you have to just do the work. That's how some of the most creative, groundbreaking work gets made, from the perspective of one person.