NIKE MMA / "Glitch Art"
Out of context: Reply #30
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- cannonball19780
Okay, look. I can understand there may be an opportunity, and the SINGLE concept you are advancing does make a few A to B connections, but fuck, man, stop drinking your own kool-aid and stop assuming you've stumbled into this goldmine of an idea which is really this amalgamation of an unapplied visual style and a malformed marketing strategy.
Let's say what you are saying really had some legs. You know what would happen? They would see how you are trying to strong-arm your audience with this posi-manifesto, take what you have, dust your diatribe off of it, and put it in the hands of a more savvy and capable creative director. After iterating it into a more sophisticated strategy, thereby making it theirs, you'd be lucky to get an honorary credit.
Instead of trying to build this loud "lets do this" concept gang bang like it seems you are shooting for, you should take this stuff down, go lock yourself in a studio for a week, and post an actual ad on Vimeo, finished as you intend it. If what you are saying is true, that would turn heads at Nike, and people would come TO YOU to ask about it, not the other way around. Plus, if Nike tried to rip it, you'd see the community tear them a new one. They've done it before.