NIKE MMA / "Glitch Art"
Out of context: Reply #16
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And the simple reason they use headlines and type is because blood and violence will not sell. Kobe and Lebron can be put on a shirt dunking a basketball designed in some new age modern, amazing illustrated style like they do every year and it will sell because it's Kobe, Lebron and it's the sport of basketball. It's not some obscure MMA fighter punching another dude in the face with blood splattering that does not sell them shoes or products... That's the challenge of trying to market and sell branded MMA gear with a visual language. Someone needs to come up with more branded and innovative products like the women's training wraps or innovative new MMA gloves, that the work I want to be involved in... It makes sense to me, if you read my proposal. Than again, it's like fifty pages of jumbled mess right now, which I am working on. Ciao.