NIKE MMA / "Glitch Art"
Out of context: Reply #13
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d_rek... You seem to get it... That's kinda the point... Rebrand what they are rebranding now, only put a little more thought into it... None of this work is final, it's to "start the conversation"... You may disagree, but "BONES KNOWS" is NIke's campaign for Jon Jones right now and it's ok, it's not that great if you ask me. And if you are aren't familiar with Nike, that's a recycled Bo Jackson campaign from the 1990's... "Bo Knows"... The point I am making is that you could rebrand Jon Jones, Anderson Silva, and yes Junior Dos Santos (hell sign GSP, the list goes on...)... I know who they sponsor, I keep track... Just rebrand each athlete like they do kobe, lebron, etc etc. Put a team behind it, put a budget behind this work. Give Anderson Silva a sick branded identity instead of allowing him to wear burger king and all these low ball brands on his trunks. BURGER KING, what a great sponsor for MMA, it's shit. Jon Jones and JDS are finally getting full Nike campaigns and it's just happening recently. That was not the case last year. It's just beginning and could be much more dynamic. There's no shoes, no product behind this sport other than t's and maybe workout clothes, therefore they don't care and won't throw money at it, for now. MMA is an afterthought right now to NIKE. That is the point I am making, they are just beginning this process and probably have a very small team and very small budget behind this work, RIGHT NOW. Next year, 3-5 years from now, that will not be the case. That's the point, that's the point of this work... The future market.
Strongly agree, tapout, bad boy, affliction, venom, yadda yadda... you can tell they don't have much budget for design and apparrel...