NIKE MMA / "Glitch Art"
NIKE MMA / "Glitch Art"
Out of context: Reply #12
- Started
- Last post
- 108 Responses
- d_rek0
Nike already sponsors MMA athletes (JDS, Jon Jones) and they have already begun to roll-out campaigns around these sponsorships, along with a broader range of messaging and apparrel.
TBH the whole glitch concept seems a fair bit dated. I feel like i was seeing artwork like this 5-10 years ago when designers were emulating Carson and Tolleson. Dont' get me wrong - it's all well done, but i feel like we've 'been there, done that'.
But just because i'm a pessimist doesn't mean you shouldn't try. I'm a HUGE mma fan. I really liked that Nike had begun to sponsor athletes and embrace MMA as a legitimate sport. Having the Nike brand name brings a nice contrast (in terms of design aesthetic) to all of the Dethrone, Tapout-style apparel out there.
- if you read the novel of my proposal you will see I clearly stated they already sponsor them... ;)********
- if you read the novel of my proposal you will see I clearly stated they already sponsor them... ;)