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Out of context: Reply #96

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  "In a separate mishap in a bad week for DDB Brasil, "Tsunami" accidentally ended up in a folder for work to be sent to journalists by the agency's public-relations department and was mistakenly sent to Ad Age sibling Creativity this week as though it were a new print ad. It was described in the e-mail as "a great campaign."

  A DDB Brasil spokesperson in Sao Paulo said a video version of the ad being circulated on the internet was not done or authorized by the agency or the client. She said DDB execs first saw the video, which features slightly different copy, on the internet and don't know who created it. "

  K, now there is no arguing that something seriously fucked up going on here - perhaps someone is trying to sabotage DDB?

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  • http://adage.com/glo…
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  • That 2nd paragraph makes the first paragraphs use of "mistakenly" rather suspect, no?TheBlueOne

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