What does a client really mean when...
What does a client really mean when...
Out of context: Reply #12
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- Scotch_Roman0
I tell people that consistent, thoughtful use of the logo makes a much stronger impression than a big logo plastered everywhere. Because logos are on everything a company produces, they don't need enormity on their side for the sake of building equity. Equity is built through substance, tone, and consistency. A tastefully small logo that is used consistently makes a much stronger impression on people.
- How about just using a logo consistently big then?NotByHand