olympics logo

Out of context: Reply #33

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• toe_knee0

  good comment from the site posted above
  "I have to say I was as shocked as everybody when I first saw the logo. Being a British designer working in America, most people here didn’t know London had the 2012 Olympics, but they do now. The internet and news stations are full of the controversy surrounding the logo. There wasn’t this much coverage when London announced it had won the 2012 Olympics. Had the logo been very safe then most people around the world would still be non the wiser.

  I’m sure once the logo is applied to various applications people will grow to like it, maybe this was an amazing piece of brand strategy from Wolff Olins. Everybody around the world is talking about it and everybody now knows London has the 2012 Olympics! "

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