olympics logo
olympics logo
Out of context: Reply #23
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I've said from day 1 that the branding for the london olympics is more than just that logo, the energy and versatility of the brand will allow for a great campaign and support material. it should inspire rather than hinder designers, and you can see already how well it integrates with partner material. All you asshats moaning and completely focused on the logo should recognize your shortsightedness and lack of understanding as to how to make an extensible, flexible and campaignable brand.
It's always been disappointing how staid and conservative most of you designers are.
- and I'm still harping on about it.********
- tell me some more about the campaign and support materials, please********
- and I'm still harping on about it.