logo crit plz <3
logo crit plz <3
Out of context: Reply #5
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- ian0
Typeface for 'Visuaal' is lovely, solid and refined but it really doesn't fit into the shape you've created for it. The best one is the last option, however the v is not optically centered in the shape and as such it looks off balance and top heavy, and in the scaled down versions, it starts to break up when it gets very small.
If you're set on the face (and at the moment it is the best element of the identity so far) then start there, and work on a simple mark based on the type alone. This should really be easy as the word is essentially 'visual' so you should find lots to work from.