Cardiff Logo
Cardiff Logo
Out of context: Reply #24
- Started
- Last post
- 33 Responses
- monoboy0
ID's are tough, and most clients try to shoe horn in as many different criteria into it as possible. Tis difficult to try and communicate one core brand value or message.
http://pentagram.com/en/portfoli…
I bet their brief had the usual catch-all phrases. Approachable, Friendly, Professional, Vibrant, Modern.