new Xerox logo
new Xerox logo
Out of context: Reply #3
- Started
- Last post
- 18 Responses
- ********0
"The Internet, sponsorships, all kinds of 3D icons — none of that existed when Xerox adopted its old logo," said Maryann J. Stump, senior director of brand strategy for Interbrand. "And you can do animation with a symbol that you just can't do with a wordmark."
She should never work again