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"To name this daily snack we simply trademarked the time-span of its use: 'Day-TM' registers as a hip and easy to remember formula. Energy bars look like quasi-anarchist clusters of materials (dried fruit, nuts, cereals) or abstract mosaics and this served as our main graphic inspiration.
We devised a hand-drawn typeface that replicates in synthesis those clusters and reveals their content in percentages (fruits, seeds, protein, honey).
Typography animates packaging with shapes which are the same for letters and objects (i.e. fruits). The packaging surface holds them together exactly like honey binds the bar ingredients. Energy must sure play a role inside and out."
looks like it's specially designed for that package.
You know what would have been cool? If they also listed the remaining 35% of ingredients in that hand drawn font. There's probably 20+ ingredients total in these things...
1% strawberries, 1% sodium, etc
25% alum? ew.