SEO Question with PDF

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  • OctopiStimuli

    What is better for SEO?
    I have a PDF document that will be presented to clients by clicking on a link on a photo banner to be added to our website homepage. In terms of maximising our SEO capabilities can you give me your opinion as to what are the best options - i.e. should the attached information be presented
    (1) in a separate html webpage on our website;
    or
    (2) by linking to the attached pdf document directly;
    or
    (3) another combination/solution?

  • monoboy1

    Any solution that involves a PDF online sucks for both SEO and the user. I'd suggest making the PDF content HTML.

    If it's important, make a campaign landing page out of it.

    Otherwise folks might just ignore it, or download it and never read it. Or get pissed off that a link sent them to download a PDF.

    If the client says budget is an issue, then the content doesn't have any value.

    - Hope that helps.