"Stretchy" Typeface
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- docpoz
"GRAPHIC DESIGN IS a lot like architecture: The finished product is defined by a series of constraints and available space. So it makes sense that Natasha Jen, a graphic designer and partner at New York’s Pentagram office, loves working with architects. She created the graphic identity of the US Pavilion at the Venice Architecture Biennale, and also for New Practices New York, which showcases work by new and innovative design firms. For her latest work, Jen’s team created a dynamic typeface for the American Institute of Architecture’s annual Heritage Ball."
- mrpt0
When I initially saw this I seemed to recall another Pentagram partner do something similar. Read the Wired article and there it was.
“The extended letterforms feel slightly reminiscent of Paula Scher’s recent revamp of the New School identity, but Jen’s solution has an entirely different feel.”
- freedom-2
It's just a ball? A fundraising event for rich people?
- freedom0
Looks more appropriate for a World Cup.
- hans_glib2
i remember when pentagram used to do great work