Chop Beta

  • Started
  • Last post
  • 19 Responses
  • insomnie

    I made a content/ad blocker for iOS 9. Currently in TestFlight beta pending App Store release.

    If you would like to test out here is a link to sign up:
    https://talkaboutdesign.typeform…

  • 2002-3

    "Apple enabled ad-blocking apps through its new mobile operating system, iOS 9"

    http://www.nytimes.com/2015/09/1…

    *cough

  • fyoucher10

    Burn this app!!! lol

  • insomnie1

    Apple doesn't actually provide a content blocker. It only enables you to have them. You still need someone to make one.

  • kingsteven0

    Read the goddamn unbiased article!

    • i mean, as obvious as it is that apple are trying to limit their competitors ad revenue... glad i'm not paying for this shit.kingsteven
    • thanks for the red arrow and framing, it was hard to find the content inbetween all those ads.uan
    • okay, not sarcastic enough... needs more arrows.kingsteven
    • where's the content?? I'm confused. why post this pic??inteliboy
    • posted by 2002 above, ad blocking prompts backlash (from ad funded content providers)...kingsteven
  • ESKEMA3

    Fuck poorly implemented shady ads. They're the garbage of the internet and should be purged. There are better ways to still deliver ads and not fuck the end user, and this is the beginning of it. New ways will be created, hopefully without the fuckery that it is right now. Remember the popup days?

    P.S. I'm trying yours insomnie..

  • monospaced3

    Stopped buying magazines years ago and rarely see print ads. Move to digital content with ad blocking on desktop to remove remaining ads for publications.

    Got DVR to record shows and fast forward through commercials, so rarely see television ads. Move from live TV to streaming and further reduce ad intake and miss almost all movie trailers.

    Ads infiltrate social media mobile apps in desperate attempt to keep our attention. Ads balloon all over the web, yet ad blockers are right on it. Makes sense to see it on the phone too, it's just a small desktop browser. It's only a matter of time before it's universal for mobile.

    As ESKEMA pointed out, the beginning of the next phase of creative ad trafficking is here, "hopefully without the fuckery that it is right now."

    • there needs to be a new paradigm shift in adversiting. it's crashing, and crashing fast. I make commercials and shit is tough out there.inteliboy
  • fyoucher10

    Or, sites will begin blocking users with ad blockers installed or users will need to begin paying for content -- which would suck big time. Everything's been free for now -- because ads have been paying for it. Ad blockers will change the internet and we DO need better checking of ads. Would love to hear how we could (realistically) fix this issue.

    • I don't know about you, but I feel like I am paying for content. I have basic cable and Netflix, Hulu, HBO Go (shared with people, but still).monospaced
    • Data pricing has got to figure into that somehow too.monospaced
    • Editorial type content. How does a site like cnet earn money from your cable subscriptions??ETM
    • I don't know. But I wouldn't be surprised if they did at some point.monospaced
  • monospaced1

    What Apple has done is quite disruptive, especially if the majority of users start using ad blockers, and especially to its competition. This screws over Google, and on top of that, allows Apple's and its friends to continue to benefit from ad revenue when they see fit. It's quite controlling, while at the same time releasing control. Not sure if I should see this as shady, or just really smart business.

    • Whatever makes the experience of browsing in iOS better is fine in my book.ernexbcn
    • ^ short term until the sites you like go bust due to no more revenuedee-dubs
    • There are ad blockers on Google Play, not to mention their own no-track/opt-out efforts.i_monk
    • Exactly.monospaced
    • Not sure how it "screws over Google" when it's something Google does/allows itself already.i_monk
    • Google makes a ton of money via advertising, and a ton of that via iOS. They would be greatly affected, if not "screwed over."monospaced
    • Doesn't Apple take a cut for ads delivered from Google through iOS?i_monk
    • Yes. And apple will continue to do that in their apps.monospaced
  • i_monk1

    From that horse shit Adage article:

    "Without advertising, digital content and services either will vanish, or the cost for their production and distribution will come directly from consumers' wallets."

    Someone forgets there was an internet before advertisers discovered it, and plenty of content out there today is not anchored to banner ads of any sort. The early days of ads online, certainly on smaller sites, may have been to help foot the bill, but the industry evolved as a way to profit off people on the web, not to keep Tripod sites online.

    • I had to install an addon just to click and select the text from the article. Fuck you, Adage.i_monk
    • "We can (and should) contemplate suing unethical ad-blocking profiteers out of business."i_monk
    • Just like suing Napster stopped people from downloading, eh? Fucking idiots.i_monk
    • "Ads should only load when they're... viewable... Pre-loading ads not in view slows sites down, prioritizing advertising over people's desire to get content"i_monk
    • A bit schizo there, Ad Age. We want content without ads. If we don't scroll down, no ad is seen, so what's the difference if it's blocked?i_monk
    • There has always been advertising on the web we've used to digest content ala 1996 when not many people were using it like how we use it today.fyoucher1
    • So this statement doesn't make any sense.fyoucher1
    • No there hasn't, and it's not universal even today.i_monk
    • But there has. Banners were around in the mid-90's. Not sure if you were around, but the web was utter shit when everyone had dialup.fyoucher1
    • Banner ads circa 1994: http://www.wired.com…ETM
    • Most sites weren't Wired.com, and the ad/web ecology of that era is only superficially similar to today's.i_monk
  • ETM0

    Wait until everyone just does 'take over' ads of their layouts instead. Coded right into the layout templates to avoid ad blockers. Having the entire site an ad will be great because I just fucking love that when imdb etc. does it. Much better than a couple boxes containing ads in the sidebar.

    And people saying their was an Internet before ads are being ridiculous. There used to be more subscription sites for quality content and the free stuff was not up to the standards of most of today's content developers.

    Apple should have spearheaded a means to clean up the ad industry and block bad ads, rather than shut out advertising altogether. I agree that sites that sense ads blockers and don't participate in shady or intrusive ad practices have a right to block you or start subscription or micropayment options. How do you expect them to pay the staff to review the games and hardware, cars and tech you love to read about?

    • Yep yepfyoucher1
    • The entertainment and print journalism industries have learned there are always people willing to get your content for free, and happy to go without ifi_monk
    • free isn't available. Make ads/subs mandatory and the same thing will happen.i_monk
    • If I can't monitize via ads or similar, then I'd sure rather have only 10,000 paid users than a 100,000 free users who generate no income to support staff...ETM
    • ...or hosting, or bandwidth. What will happen is good content will cost you and crap content will be free.ETM
    • The utter failure of newspaper paywalls says otherwise.i_monk
    • They failed because ad supporting was an option for competors. You're comparing the before and the after on equal grounds. How does that make sense to you?ETM
    • It's pretty clear you've never been in the content generation business in any capacity and only few the web as a selfish consumer who thinks people...ETM
    • ... should invest time, money and creativity to entertain you with 0 compensation. Interesting. You would be the first kind of user I'd be happy to simply blockETM
    • *and fuck you spelling errors. Damn phone!ETM
    • Most people aren't in "the content generation business" and will happily go elsewhere/do without too, so have fun delivering your content and ads toi_monk
    • the relative handful that remain. Who you'll have to fight to keep because now they want even more for their money/attention.i_monk
  • ernexbcn0

    I'm a proud and paying member of QBN Pro™

  • prophetone0

    this is a very simple situation. ad blocking will kill trusted news sources. yes, there are amazing, trained journalists out there doing good work, helping to keep things transparent, and they should expect a paycheque like everyone else.

    ask yourself, are you going to be fine with following unvetted bloggers and twitter vampires 100% of the time for your local and world news?

    you may not care or be all whatevs, but as funding disappears, we are headed into a world of regurgitated freebie chicken nuggets as our primary news sources.

    i am not cool with this at all, but that's just me.

    • The fact that NYT now offers native ads as though they were articles from their 'highly distinguished journalists' sort of refutes that point.monNom
    • we could go on and on but my point stands, NYT isn't the only example and you may be missing the point re transparency, anywayprophetone
    • fact is, chicken nuggets is the future. people can shrug 'n split hairs about it now but when it's at 100% they should be cool about the new realityprophetone
    • and btw, native advertising is a recent, desperate reaction to make up for the losses in traditional. one day, vetted content will simply not be free at all.prophetone
  • ETM1

    @i_monk
    Sorry bro, but I got to call you out on some of your comments about the web never having ads before and it'll just go back to that.

    Not sure you are old enough to have used the early web @1200-2400 baud speed, but banner ads have been around since 1994.

    Also, much of the web is a business now. The goal of a business is to make money, one way or another. This is not the early days where people simply fronted costs of a good size site just because it was cool to share and be online. You also didn't incur the brunt of tens or hundreds of thousands or even millions of users back then either.

    In 1994 content sucked. It's nothing like today. If you remember it, you wouldn't want it back the way it was.

    One way or another, businesses need to pay for staff, hosting, bandwidth, hardware and leases. It will come from the user one way or another.

    Can you show me an example of a larger, high-quality content site that doesn't use ads, sponsorships, or subscriptions to keep the lights on?

    • The only companies that do are those who offer products/services beyond the site itself (anything in retail, basically).monospaced
    • And we really don't want them controlling the content further.ETM
  • insomnie1

    Most people don't like ads period. Netflix has proven that people are willing to pay for high quality content without ads. Look at where Hulu is going. They have a new plan for $12 a month to never see ads.

    In general I don't mind ads if they are done tastefully. I am not ok with ads that make my reading and browsing experience horrible.

    In mobile specifically you are wasting tons of bandwidth on loading ads and trackers.

    Somehow I think publishers will be ok. They always find a way.

    • If the world is eager to pay $5 to $10 a month for many more things, and also have less choice because you can only access what you pay for... then sure.ETM
    • You might pay for one or two tech sites, instead of having access to all of them as you do now. Not sure I like that.ETM
    • But maybe the majority prefer that. I am honestly not sure.ETM
  • ETM0

    Oh, I know publishers will find a way. But it could be worse than what is being stopped. Off the top of my head:

    1. More take-over Ads that alter the entire template/appearance of the site or page which is both bandwidth heavy and intrusive.
    2. More auto-play YouTube or other videos for product commercials. What, are you going to block all embedded videos period?
    3. More digital product placement directly in the content you are consuming. Is this an ad or an article?
    4. More publishers that can't retain unbiased reviews because they need sponsorship dollars.
    5. More pay walls or micro-payments. Would you like to read this article, $0.10. Get nickled and dimed all day.

    Also expect more sites to force you to create an account and login to visit for everything so they can collect better usage data as other means are blocked. Want an example of that experience to see free content: www.yummly.com

    Declining online ad rates lead to the horrible "Around the Web" content at the end of almost every site now with such gems as "Giggles the pig runs for mayor against two convicted felons, see what happens next!" Can't wait for even MORE of that crap everywhere.

    As I said before, Apple would have been better to help clean up the ad biz rather than make them scramble and likely come up with different but equal alternatives, or possibly worse ones.

  • 2002-4

    I like ads. Ads drives content and service like Google. Ads are mirror reflection of our times. Ads provide jobs for many creatives.

    I don't see why we should try to kill ads.

  • 2002-3

    "Yet some web publishers are now fretting that ads on their sites can’t be viewed because of the blockers, which could threaten these publishers’ livelihoods. On Friday, the maker of the $3 ad-blocking app Peace, Marco Arment, removed his program from the App Store and offered refunds, saying that while stopping ads does “benefit a ton of people in major ways, they also hurt some, including many who don’t deserve to be hit.”"

  • SteveJobs1

    While many of us have never even clicked a banner before, there's a sea of consumers out there who eat that stuff up and download every toolbar.exe, fill out every survey, and punch every monkey to win (for those who might appreciate the archaic references). They could care less about ad blockers.

    Additionally, advertisers will always need publishers, and savvy pubs will always find clever ways to monetize and effectively enrich their content, continuing the cycle.

    Digital advertising will prevail, one way or another.

  • insomnie0

    Chop is live in the App Store. First 50,000 downloads free.
    https://itunes.apple.com/us/app/…