Licensing explainer.
Licensing explainer.
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- scoops
Does anyone have a quick and effective way to explain to a client why they don't want or need a full rights buy out in perpetuity for a video that includes stock music and video? I mean beyond that it would cost like $100k and would probably be easier and cheaper to shoot the whole thing and hire someone to score and perform?
- uan1
say the other way is cheaper.
- scoops-2
I tried that. My account people want an exhaustive explainer and, I won't lie, I'm still a little weekend hungover.
- Gnash-1
Full rights buy is always better. If it was free, everyone would default to it.
The only reason one wouldn't buy-out the media is because it is cheaper.