New Smith Logo
New Smith Logo
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- 13 Responses
- HijoDMaite0
how does it look on the gear?
- CyBrainX0
The old logo type has a very 90s look to it but the S mark is still cool. I'm not loving the new one.
- iCanHazQBN0
Terrible.
- oey0
I bet Morrissey doesn't approve...
- fate0
Let's be honest, logos don't matter. Branding does.
In the context of creating a brand, logos just need to get out of the way; be unique while not drawing attention away from words, art, content and messaging.
- To a point, I wouldn't say they don't matter. That berk from SomeOne said this but they keep rolling out logos...MrT
- Of course they matter.set
- Logos are overratedORAZAL
- yeah, overrated a lotmonospaced
- iCanHazQBN0
^ I have decided not to purchase great products solely because of the bad logo on them... many many many times.
The new logo looks awkward, clunky and not sporty. That "S" is fugly.
- I try to buy clothes and things without logos all over them, I hate it. Plus i'm not a walking advert.sem
- omahadesigns0
This new one looks like a wannabe Billabong surfer bro brand.