Small cafe logo?
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- qbner
If you were to design a logo for a small coffee shop / cafe in your neighborhood, how much would you charge.
Just a logo that will be on the door to the shop too. No business cards or anything like that yet.
- doesnotexist0
what's their budget
- Can I ask that? They asked me how much I charge.qbner
- yes of course!doesnotexist
- HijoDMaite0
Noob here.
so let me get this straight because I never really understood how you guys handle this.
When someone asks you if you could do some work for them, and how much you would charge, should you always reply with, "what's your budget?" or give them your rates?
- qbner0
^ it would make sense if they wanted a book or stationery, but not just for a logo.
- it makes sense in every instance.doesnotexist
- always ask - it drives your decision to do it or not. Hell - do the work for free coffee for the yeartimeless
- fyoucher10
they're likely looking for cheap for asking how much you charge and considering who and what it's for, you're probably not going to get anything worthwhile as far as moolah goes. But considering they're in ur neighborhood... Do a service to product trade. Free coffee and snacks - once a week for a year perhaps. Who knows, you might get more work from it considering it would smack dab on the front door and a bunch of folks would be seeing it.
- omg0
Milton Glaser did the "I heart NY" logo for $75 and he doesn't get a single penny for its usage. If he capitalized on the opportunity and got a nickel for every usage, made 37 years ago, he'd be compensated as a millionaire now.
- reanimate0
Do you guys really charge different amounts depending on how well off you think the client is? Like if I show up to a meeting in a nice car, you would automatically charge me more?
Isn't it enough that rich people have to pay higher taxes without being charged more by random businesses just because they are rich?
- not based on how "well-off" client is, but definitely the scope and scale of client's business.horton
- Yes. Of course. That's how it's done. It's about what it's worth to the company too.monospaced
- oh, so sad about the rich bastards. AT WHAT POINT DO RICH PEOPLE PAY MORE TAXES. THEY PAY LESS.akrok
- no more FOXNEWS for you! lol.akrok
- Way to screw up your credibility by bring some ridiculous FOX regurgitated propaganda to a helpful threadformed
- rich people want to jump on the homeless soup line these days just cause they pay higher taxes?omg
- You show up in an expensive car, Im jacking up those prices pal.Al_dizzle
- doesnotexist0
how much is it worth to YOU? $5? What's their budget? $2? all valid questions that help you arrive at an agreeable price.
- cannonball19780
I would charge free coffee for life.
- what if you at some point you dont like their coffee. or the DR says cut down on coffee..yurimon
- or store gets shut down or new management like resold etc. they no going to honor your agreement.yurimon
- then you sue them for breech of contractcannonball1978
- yurimon0
What someone wants to pay is a value proposition. Once someone starts to feel around for price and you explain to them your value, your ability in contributing to their brand, why its important, etc
and after you explain this to them and still get a blank stair like I just want a cheap logo.. well that just speaks for itself. then you know you got a cheap logo.just make sure you get you $ up front and be clear about changes. If they talk n look like fussy fcks who dont want to pay. thats like big red flag...
- fadein110
hours x rate = cost
</thread>- What if it only takes 3 hours?qbner
- So if you just start out as a designer, and the process takes twice as long as it should, you make more money? Fixed fee's for different kind of jobs is better, and in the end it's more rewarding. And for logo's the fee is (also) determined by the size of the business/organisatio... you design it for...Calderone2000
- write down the hours it will take worst case scenario, multiply that by your rate. Or offer a fixed cost for the logo. If they don't like your costs or you are not comfortable doing favours politely decline and move onfadein11
- costs or you are not comfortable doing favours politely decline and move onfadein11
- if you just started out as a designer, you don't have the right to charge as much as a seasoned promonospaced
- akrok0
even do they are not asking for more then a logo. you could mock up some extra things, like a bonus. might also turn into more work.
- randommail0
qbner, the number you will end up going with is:
$1100.
- MrAbominable0
as others have pointed out, the number is amorphous.
but remember that you can negotiate other things as well. upsell them on the menu or stationery or website and try to package it.
or take some paltry amount of cash and ALSO take $500 in credit at the cafe.
- formed0
I'd love free coffee and snacks. If it were in your neighborhood and "free", wouldn't you go more often? I sure would. So that could easily be more than $200. I'd tell them "give me a few hundred dollars of free food/beverage, I normally would charge $500".
Also talk to them about them promoting your work. A TON of people will see it, that's nice exposure. They probably will know a lot of start-ups if they are paying attention to business.
Don't over think it, give a little back to a local company, get some good treats and exposure in exchange.
- Because work promotion is the same as money.monospaced
- sometimes it is better, promotion and marketing is expensive, word of mouth, etc., often is a valuable investmentformed
- Yeah. I once paid rent with promoting my landlord.monospaced
- Gnash0
small coffee shop in a good hood can make some decent change. A commercial espresso machine is $3k minimum. They'll look for a free one at first but know that they'll need to spend coin in the end unless they get lucky.
if they value an identity, then they'll pay -- even reluctantly, as in the espresso machine. If they don't value it you probably don't want to do it for them.
- so don't devalue what you do because it's a "small shop"Gnash
- so true
Josev - http://www.youtube.c…bklyndroobeki
- Good points, well made.detritus
- agreed - well said - I always say don't work for free for someone . . .timeless
- . . . when you can be doing paid work for somebody elsetimeless
- bklyndroobeki0
Just a logo
Just the tip
- doesnotexist0
i'm just a human
- i_monk0
Charge your hourly rate, then work with them to structure how you'll do the work – say present 5 options with an estimate of how long you think that will take, they narrow it to 1, then you present a final selection of cleaned up versions of that choice, they pick one and you send the file.