Change font, save money.
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- nb0
A better idea: have someone design a typeface that would optimize legibility and ink usage.
- MrMackem0
The BBC changed their logo and typefaces in 1997 to Gill Sans and only black and as a results saved a load of cash on printing in teh process... Eastenders still remained shit though...
- SoulFly0
Good luck convincing an industrial printer to charge less because of less ink coverage. Printers charge per ink type, number of colors and paper stock, not ink volumes. Place an order for a 10 page booklet and the cost will be the same if it was all in Times New Roman or if it was all in Garamond, or even if it was all in Helvetica Ultra Thin.
On the other hand, for a school project the idea is groundbreaking since that teacher will save lots of money from the office depot costs on printing supplies for their laser copies.
- Nathan_Adams0
I seem to recall this kind of study doing the rounds a few years back with Century Gothic the recommended choice.
- drgs0
- omg0
- ohhhhhsnap0
^ agreed
- utopian0
They should you used 6pt pixel fonts. They will save ink and paper!
- omg0
^ i can read the top a second a second quicker than the bottom. If these reading materials were to go to roughly 30 million people, That $21,000 in savings would equate to 23 years of one person's life.
- per sentenceomg
- That's a 25px version on a crisp monitor. Print that with a ten year old ink jet on some super shitty paper.Cosmodrome
- oh my good you worked that out.fadein11
- omg0
- cannonball19780
That's stupid. You save that much on ink, not necessarily in general. Pointless fact when it's a drop in the bucket. Try using different materials. More impact.
- vaxorcist0
Maybe this is a good time to talk to clients about how often the costs of designer fees are soooo much less than the cost of printing or reprinting everything due to an error....
- fadein110
Fuck ink costs - crowdsource the design.
- Fax_Benson0
If they were really committed, they'd use some kind of hairline stencil sans-serif. Or just whisper it onto the wind.
- i_monk0
Convert everything to Braille, never waste a cent on ink again!
- monNom0
reduce font size by 1 pt and save 10% on ink and paper!
reduce by 10pts and save 100%!