Digital in Ad land
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- meffid
What's the one biggest complaint you have working in digital advertising / creative...
- fate0
The people.
- mg330
That anyone thinks they have all the answers.
- +1GeorgesIV
- That's why I'm glad I got laid off in March. No disrespect to many great people I worked with, but too many thought they were complete geniusesTheGreatGlorpo
- complete geniuses, usually to the detriment of a fun exploration and creative process. It was such a drag some times.TheGreatGlorpo
- sometimes.TheGreatGlorpo
- utopian0
Changes, changes and more changes...
- doesnotexist0
everything starts off cool then turns into not cool and static standard ad buys
- meffid0
Banners. FUCKING banners.
- doesnotexist0
storyboarding banners is the worst.
- tOki0
Making minor updates to sets of storyboards that won't even go to client is worse. Oldschool prepress attitudes and processes applied to digital production.
- studderine0
All the douchebags.
- ArchitectofFate0
all of the above
- animatedgif0
Idiots who don't understand the first fucking thing about the web, computers or even their email client.
Fucking Like and Tweet buttons on everything
- and this leads to asking for stuff that doesn't existmonospaced
- Then panic, buck passing and aggression to try and hide their own incompetenceanimatedgif
- fyoucher10
Schedule:
Monday 08/19: Project starts.
Deliverables: Due on Sunday 08/18.
- utopian0
shoe box patents and crushed blacks
- GeorgesIV0
more an observation,
not every art director have a dev background,
so often they over sale an idea to the client and you end up wasting 80% of the time solving bugs instead of working on the final product,"Yeah, off course we can have facebook app take a picture of yourself and digitally imposed the background of lord of the ring to it then you can navigate your avatar in 3d..."
- This is why they are making the creative bucks... big ideas unbounded by rational thought.monNom
- ideaist0
Lack of trust.
- vaxorcist0
process.... and mindset issues... it seems to be improving over time
In silicon valley, the idea is to iterate quickly, fail first a few times and hit a home run, this is normal and good, you get the bad ideas out of the way fast...
In ad agency land, many account execs are more worried about "screwing up" than they really desire a home run hit, I think this may come from the TV and print background of agencies, not sure....
.... so I've seen a series of ad agency projects where we had to work in great detail on an idea we knew wasn't user tested,and wasn't really tested out on anyone.... only to have users complain at the end, when we finally did user testing, then we had a frantic attempt to do major idea revisions at the last minute....
I've seen agencies take 2 approaches to fixing this...
1 outsource all development
2 finally listen a bit more to "digital natives"- So true!
I'm going through the exact same process working with an american brand/ad agency. So frustratingFallowDeer - lolz @ "digital natives"ideaist
- So true!
- doesnotexist0
^ outsourcing all development is the trendy way to fix this now i've noticed too
you may have something about them operating by not wanting to screw up instead of hitting home runs. i've seen that a lot.
- Outsource it then you can blame someone else.animatedgif
- kona0
The people who honestly think that an interface should be built around advertising, not, advertising built considering an interface.
- err0
designers who design in cmyk 300dpi in adobe inDesign for a website. seriously fuck you!
- vaxorcist0
kona, it seems that interface built around ad, rather than the ad built around interface is due in part to people trying to impress a client, rather than be aware that this might be more akin to an infomercial than a TV program worth watching with the occasional ad....
TV analogies are sometimes useful in convincing account people to rethink things, but not always....
- rounce0
Possibly going back to it for some freelance cashmoneys.