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American Airlines 5252 Responses

Last post: 1 year, 3 months ago | Thread started: Jan 17, 13, 7:10 a.m.

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  • ernexbcn

    New logo/branding, the site is being punished right now, I guess too many visits.

    http://www.aa.com/newamerican

    http://www.aa.com/newamerican/img/logo.png

    Jan 17, 13, 7:10 a.m. – Permalink
  • orrinward2

    I like the mark.

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    Dog-earJan 17, 13, 7:11 a.m. – Permalink
  • CALLES

    dont mind it

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    Dog-earJan 17, 13, 7:14 a.m. – Permalink
  • CALLES

    who did it?

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    Dog-earJan 17, 13, 7:15 a.m. – Permalink
  • qoob

    Heresy!

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    Dog-earJan 17, 13, 7:15 a.m. – Permalink
  • CygnusZero4

    I think it's clean, but it's a little weird that part of the wing is pealing up. I dont get what the point of that is.

    • I think it's the Eagle's beakmonospaced1/3
      Yep I knew that, but the actual pealing of the wing. Just seems weird to me.CygnusZero42/3
      Gonna have to change this logo if one of the wings on their planes peals off. LolCygnusZero43/3
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    Dog-earJan 17, 13, 7:15 a.m. – Permalink
  • qoob

    It seems like all these new brand redesigns are very "trendy" and will probably need to be redone in 10 years, whereas the previous versions were more timeless

    • how is it trendy? just askin...fadein111/3
      the gradient / peelcolin_s2/3
      everything is trendy when its made, dude, even the shit you think is now tiimelessfresnobob3/3
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    Dog-earJan 17, 13, 7:20 a.m. – Permalink
  • ernexbcn

    Can't find who did this, I asked on their twitter account let's see if they spill it.

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    Dog-earJan 17, 13, 7:25 a.m. – Permalink
  • ernexbcn

    It's on their press release:

    "American's new look was created with input from our customers and our people, and in partnership with FutureBrand – a leading global brand consultancy. In addition, American today launches a new advertising campaign designed to showcase the new look. The advertising campaign was developed with agency partner McCann Worldgroup"

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    Dog-earJan 17, 13, 7:26 a.m. – Permalink
  • BaskerviIle

    I don't mind the mark, the type is a bit generic, I liked the old helvetica.
    Also, why is the logo so definitely tail-fin shaped, and yet they don't use it on the tail fin?

    The tail fin is crazy. I mean talk about shoving the US flag down people's throats?!

    http://i.imgur.com/N13D9.png

    • FREEDOM AIRLINESernexbcn1/4
      Americuh fuck yeah!BaskerviIle2/4
      uh, lots of airlines do thatmonospaced3/4
      true, national carriers have their flag on the tail.sine4/4
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    Dog-earJan 17, 13, 7:28 a.m. – Permalink
  • CALLES

    http://www.aa.com/newamerican

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    Dog-earJan 17, 13, 7:28 a.m. – Permalink
  • ernexbcn

    yurimon's pitch had an eagle sporting an AR on the tail of the plane, on top of the flag of course.

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    Dog-earJan 17, 13, 7:30 a.m. – Permalink
  • CALLES

    can i get a yeeehawww???!?!?!

    http://www.fusdweb.com/sites/MSTeachers/fishcj/Picture%20Library/9%2011%20examples/american-eagle.jpg

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    Dog-earJan 17, 13, 7:32 a.m. – Permalink
  • CygnusZero4

    Doesnt AA's planes have that shiny metal look? Or was the United? Anyway I think that flag on the tail would look cool with the shiny look. Other planes have a matte surface, I dont think it would look as cool on that.

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    Dog-earJan 17, 13, 7:33 a.m. – Permalink
  • ESKEMA

    http://media-cache-ec2.pinterest.com/avatars/americanair_1332259087_600.jpg

    this was an excellent timeless piece. Why fuck it up?

    • i think you are projecting. this looks 80s to me.pr21/3
      80s? It's from the 60sqoob2/3
      it was ahead of its time then. I agree it looks dated.
      d0mino3/3
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    Dog-earJan 17, 13, 7:34 a.m. – Permalink
  • ESKEMA

    http://www.aa.com/content/images/intlSplash/globalSplash_AAcomLogo.gif

    with shitty implementations, they fucked it up. The only thing they needed was a refresh on the overall look, clean it and let the original logo shine, not redo everything

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    Dog-earJan 17, 13, 7:36 a.m. – Permalink
  • OSFA

    Fucking tired of people destroying classic, iconic logos for glossy, 3d-ish bullshit. This will be over in 3 years and then what??? Another rebrand?

    We're supposed to be improving...

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    Dog-earJan 17, 13, 7:57 a.m. – Permalink
  • scarabin

    i like it

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    Dog-earJan 17, 13, 8:03 a.m. – Permalink
  • scarabin

    i like it

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    Dog-earJan 17, 13, 8:03 a.m. – Permalink
  • monospaced

    When I was a child we flew AA across the country all the time and my grandmother or parents would always walk us up to the pilot's cabin to get a little tour. The pilot would always give us an AA pin just like they wear, and I have a little collection of these still.

    http://airandspace.si.edu/images/collections/media/full/A19772738000.JPG

    I know, totally off topic, but I remember this as part of their brand.

    • You're like the kid in that movie Airplaneqoob1/8
      yes. i always went into the cockpit when ever i flew as a kid (never AA though). don't get that shit anymore these days.sine2/8
      i also had a model collection of worldwide airlines my dad bought whenever he flew for business.sine3/8
      < even more off-topicsine4/8
      he is the 1%

      GeorgesII5/8
      Do you like movies about gladiators?DrBombay6/8
      DId you ever.. hang around a gymnasium?err7/8
      joey....have you ever been in a turkish prison?linearch8/8
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    Dog-earJan 17, 13, 8:07 a.m. – Permalink
  • vaxorcist

    argh, I liked their old logo... the 1960's swiss-clean-ness of it...

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    Dog-earJan 17, 13, 8:12 a.m. – Permalink

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