American Airlines 5252 Responses

Last post: 4 months ago | Thread started: Jan 17, 13, 7:10 a.m.

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• ernexbcn

  New logo/branding, the site is being punished right now, I guess too many visits.

  http://www.aa.com/newamerican

  

  Jan 17, 13, 7:10 a.m. – Permalink

• orrinward2

  I like the mark.

  

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  Dog-earJan 17, 13, 7:11 a.m. – Permalink

• CALLES

  dont mind it

  • kinda like it– CALLES

  

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  Dog-earJan 17, 13, 7:14 a.m. – Permalink

• CALLES

  who did it?

  

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  Dog-earJan 17, 13, 7:15 a.m. – Permalink

• qoob

  Heresy!

  

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  Dog-earJan 17, 13, 7:15 a.m. – Permalink

• CygnusZero4

  I think it's clean, but it's a little weird that part of the wing is pealing up. I dont get what the point of that is.

  • I think it's the Eagle's beak– monospaced1/3

    Yep I knew that, but the actual pealing of the wing. Just seems weird to me.– CygnusZero42/3

    Gonna have to change this logo if one of the wings on their planes peals off. Lol– CygnusZero43/3

  

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  Dog-earJan 17, 13, 7:15 a.m. – Permalink

• qoob

  It seems like all these new brand redesigns are very "trendy" and will probably need to be redone in 10 years, whereas the previous versions were more timeless

  • how is it trendy? just askin...– fadein111/3

    the gradient / peel– colin_s2/3

    everything is trendy when its made, dude, even the shit you think is now tiimeless– fresnobob3/3

  

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  Dog-earJan 17, 13, 7:20 a.m. – Permalink

• ernexbcn

  Can't find who did this, I asked on their twitter account let's see if they spill it.

  

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  Dog-earJan 17, 13, 7:25 a.m. – Permalink

• ernexbcn

  It's on their press release:

  "American's new look was created with input from our customers and our people, and in partnership with FutureBrand – a leading global brand consultancy. In addition, American today launches a new advertising campaign designed to showcase the new look. The advertising campaign was developed with agency partner McCann Worldgroup"

  

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  Dog-earJan 17, 13, 7:26 a.m. – Permalink

• BaskerviIle

  I don't mind the mark, the type is a bit generic, I liked the old helvetica.
  Also, why is the logo so definitely tail-fin shaped, and yet they don't use it on the tail fin?

  The tail fin is crazy. I mean talk about shoving the US flag down people's throats?!

  

  • FREEDOM AIRLINES– ernexbcn1/4

    Americuh fuck yeah!– BaskerviIle2/4

    uh, lots of airlines do that– monospaced3/4

    true, national carriers have their flag on the tail.– sine4/4

  

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  Dog-earJan 17, 13, 7:28 a.m. – Permalink

• CALLES

  http://www.aa.com/newamerican

  

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  Dog-earJan 17, 13, 7:28 a.m. – Permalink

• ernexbcn

  yurimon's pitch had an eagle sporting an AR on the tail of the plane, on top of the flag of course.

  • Ha!– mg33

  

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  Dog-earJan 17, 13, 7:30 a.m. – Permalink

• CALLES

  can i get a yeeehawww???!?!?!

  

  • Eagles are so awesome. I want one!– CygnusZero41/2

    Ummm, avenge?– rascuache2/2

  

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  Dog-earJan 17, 13, 7:32 a.m. – Permalink

• CygnusZero4

  Doesnt AA's planes have that shiny metal look? Or was the United? Anyway I think that flag on the tail would look cool with the shiny look. Other planes have a matte surface, I dont think it would look as cool on that.

  

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  Dog-earJan 17, 13, 7:33 a.m. – Permalink

• ESKEMA

  

  
  this was an excellent timeless piece. Why fuck it up?

  • i think you are projecting. this looks 80s to me.– pr21/3

    80s? It's from the 60s– qoob2/3

    it was ahead of its time then. I agree it looks dated.
    – d0mino3/3

  

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  Dog-earJan 17, 13, 7:34 a.m. – Permalink

• ESKEMA

  

  
  with shitty implementations, they fucked it up. The only thing they needed was a refresh on the overall look, clean it and let the original logo shine, not redo everything

  • hmmm– ernexbcn

  

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  Dog-earJan 17, 13, 7:36 a.m. – Permalink

• OSFA

  Fucking tired of people destroying classic, iconic logos for glossy, 3d-ish bullshit. This will be over in 3 years and then what??? Another rebrand?

  We're supposed to be improving...

  • < this– MrT

  

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  Dog-earJan 17, 13, 7:57 a.m. – Permalink

• scarabin

  i like it

  

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  Dog-earJan 17, 13, 8:03 a.m. – Permalink

• scarabin

  i like it

  • i like it– scarabin1/4

    you sure?– monospaced2/4

    he likes it, he likes it.– albums3/4

    but do you think he might like it?– JG_LB4/4

  

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  Dog-earJan 17, 13, 8:03 a.m. – Permalink

• monospaced

  When I was a child we flew AA across the country all the time and my grandmother or parents would always walk us up to the pilot's cabin to get a little tour. The pilot would always give us an AA pin just like they wear, and I have a little collection of these still.

  

  I know, totally off topic, but I remember this as part of their brand.

  • You're like the kid in that movie Airplane– qoob1/8

    yes. i always went into the cockpit when ever i flew as a kid (never AA though). don't get that shit anymore these days.– sine2/8

    i also had a model collection of worldwide airlines my dad bought whenever he flew for business.– sine3/8

    < even more off-topic– sine4/8

    he is the 1%
    
    – GeorgesII5/8

    Do you like movies about gladiators?– DrBombay6/8

    DId you ever.. hang around a gymnasium?– err7/8

    joey....have you ever been in a turkish prison?– linearch8/8

  

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  Dog-earJan 17, 13, 8:07 a.m. – Permalink

• vaxorcist

  argh, I liked their old logo... the 1960's swiss-clean-ness of it...

  • It didn't stay :(– mikotondria31/2

    hahaha, mikotondria3– shapeaspect2/2

  

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  Dog-earJan 17, 13, 8:12 a.m. – Permalink