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I betcha' that these brands will fly off the shelf without the logos.
I suppose they'll be collectors items. Like misprinted stamps, or coins that were pressed wrong.
*cough* Muji *cough*
Fun idea! Surprised they actually got to do this.
Freshjive did this with clothing a few years back.
These are De-logoed, not De-branded.
This is naive, since the shape of the labels can be construed as brand elements as well
While we're ignoring brands I'm off into Harvey Nicks to look for them.
I love how big brands are doing this whole 'look no brand, brand'. It'll all be over by Christmas.